The Plusnineseventwo Story

I’m so happy that you made it to the Story page.

Now let me tell what you can expect from us here at 972er and get you as excited as I am about this area code.

In 2015 when I was pregnant with my son, I noticed how rare it was that people thought “Israeli” when thinking of a potential product or service. Why? Israel afterall, has an incredibly talented creative pulse with beautiful products and much needed services. It just didn’t make sense. I wanted to change that and really connect the Israeli creative community to an international market.

This business is so much more than just a store.

Yes, you can buy beautiful products that you want and would have bought anyway for yourself, or your friends and family. Yes, we offer services like graphic design, videography, and web development from enthusiastic professionals who really care about the quality of their work.

BUT the best part, the amazing bonus, is that that you can do all of this AND contribute directly to local Israeli business owners who really want to work with YOU.

You see the market in Israel is limited. A lot of the time, communicating in English is scary, cultural differences are challenging and the obstacles of expanding into a new market really seem hard. That’s where I come in. I am an American Israeli, who really gets both mentalities and business cultures, and be sure about it, they are different. I understand the demand for excellence and professionalism that a seasoned client has. I also understand the language, tempo and temperament that makes Israelis the special people they are.

I want to earn your trust and encourage the people I work with to have the same attitude. I want YOU to know that when I recommend a product or service it’s gone through personal vetting each and every time. I interview each candidate, and “hand pick” each product.

I care about people, I care about personal connections and if you are on this page I suspect you do to. I hope you are as enthusiastic as I am about buying what you want from a country you love.